Online presence….
Today we picked a CrossFit affiliate website from random and analysed the risks we could see that the business was taking – without even having to step through their doors.
We identified the following:
1) No cookie policy/pop-up despite having a ‘contact us’ form
2) No choice over opt-ins for further communications
3) Privacy policy invalid
4) Terms & Conditions invalid
5) No company details
6) Video on website showed illegal propane cylinder use indoors
7) Video on website showed obstruction of fire door on multiple different occasions.
8) Video showed fire extinguishers used to prop open fire doors.
9) No CrossFit Journal link.
Here there is the potential to be fined in excess of £21 000 and loss of the CrossFit affiliate licence just by not paying enough attention to what information and images are (or are not) used to represent the business online.
This took us 5 minutes to identify.
What incriminating evidence is your business putting online for the whole world to see? Your potential clients will see it, but so can enforcement authorities……. #dontriskyourbusiness #onceonlineitseverywhere
#besmarter