Ask permission…

Many gyms use photos and videos on social media of their members training in order to market themselves and raise awareness of their business. Did you know you need consent from every member featured in the video in order for you not to be in breach of Data Protection laws?

Have you got explicit consent from every person in the photos/videos that you can use their images for marketing purposes? If not, have you blurred out faces?

While on the topic of marketing, if you are sending out marketing emails, texts, have you ensured a double-opt in system is in place and do you provide a way to unsubscribe in every marketing email/text sent?

Do you annually ask for re-confirmation of such consents from everyone on your mailing list?

Posting photos and videos can come with another risk – do you have any H&S breaches or unsafe practices on your gym floor that can be caught in photos/videos? Best to ensure your gym is in order rather than posting non-conformance evidence online for all to see!