Protecting the Brand

How are you using the word CrossFit®?

CrossFit, Inc have produced trademark guidelines for licensed CrossFit® affiliates to use in order to protect the integrity of the brand and help fight IP Theft.

All CrossFit® affiliates and official CrossFit® brands should be using a capital C, capital F and the Registered Trademark symbol (®) after the word ‘CrossFit’ (see image above).

By making sure you use the brand name correctly wherever you use the word, including signage and social media, you can identify yourself as an official CrossFit® affiliate, and protect other licensees too. This also protects consumers and reassures them that they are purchasing a genuine CrossFit® product.

To learn more about the trademark guidelines, click here.